Category Archives: Business Strategy

Austin Engineering Limited (ANG) – Financial and Strategic SWOT Analysis Review


Austin Engineering Limited (ANG) – Financial and Strategic SWOT Analysis Review

Austin Engineering Limited (AEL) is a designing organization, situated in Australia. The organization works through the mining and assets segments. The organization outlines and produces connections and basins for the mining and materials taking care of commercial enterprises. Its items incorporate off-roadway dump truck bodies, excavator pails, wheel loader, connections, water tanks, grease administration and fuel modules, fork outlines, combi-forks, crane jibs, speedy coupler, edges, tire taking care of gear, mineral preparing hardware, particular machining and line exhausting, and cooling frameworks. AEL gives assembling, repair and bolster administrations. The organization serves mining, oil and gas, aluminum, and different commercial enterprises. It is ISO 9001:2000 ensured organization. AEL is headquartered in Queensland, Australia.

This exhaustive SWOT profile of Austin Engineering Limited gives you a top to bottom key investigation of the organization’s organizations and operations. The profile has been ordered by GlobalData to convey to you an unmistakable and an impartial perspective of the organization’s key qualities and shortcomings and the potential open doors and dangers. The profile helps you figure methodologies that enlarge your business by empowering you to comprehend your accomplices, clients and contenders better.

This organization report shapes a portion of GlobalData’s ‘Profile on Demand’ administration, covering more than 50,000 of the world’s driving organizations. When acquired, GlobalData’s exceptionally qualified group of organization investigators will extensively research and creator a full money related and key examination of Austin Engineering Limited including a point by point SWOT examination, and convey this direct to you in pdf position inside two business days. (barring weekends).

A Study on Marketing Strategy of Banking Industry in India-Allahabad Bank


The Oldest Joint Stock Bank of the Country, Allahabad Bank was established in April 24th of the year 1865 at the conjunction city of Allahabad by a gathering of Europeans. At that event Organized Industry, Trade and Banking began coming to fruition in India. Subsequently, the History of the Bank spread more than three Centuries – to be specific Nineteenth, Twentieth and Twenty-First. As a main open part business banks in India, Allahabad Bank offering managing an account items and administrations to corporate and business clients and retail clients. The Bank especially concentrates on the retail managing an account while serving all divisions of the Indian economy. Bank’s operations for corporate and business clients take into account expansive corporate clients and also to little and center business sector organizations and Government substances. Corporate and business items incorporate Term Loans, Bill Discounting, Export Credit and different business credit and financing items. Additionally the bank offers an extensive variety of retail items including Home Loans, Personal Loans and Automobile Loans and also Debit Cards. Furthermore, specific items and administrations to the rural area likewise one of element of the bank. All the above items and administrations of the bank offered through broad branch system, augmentation counters, ATMs, telephone saving money and the Internet. This article will be useful in composing Project Report on Marketing.In Twentieth Century, The Bank turned into a piece of P and O Banking Corporation’s gathering with an offer cost of Rs.436 per offer in 1920. The Head Office of the Bank was moved to Calcutta on business contemplations amid the year of 1923. The Bank crossed its century year in 1965. In July nineteenth of the year 1969, Allahabad Bank was nationalized (with 151Branches – Rs.119 crores of Deposits and Rs.82 crores of Advances) alongside 13 different banks. Joined Industrial Bank Ltd was converged with the bank in October of the year1989. The Bank made an attack into vendor keeping money action in 1984 and thusly established AllBank Finance Ltd as a completely claimed auxiliary for Merchant Banking in the year of 1991. The Official Language Implementation Committee of Calcutta granted the Rajbhasha Shield to the Bank as Second Prize for its best execution for the year 1991. Amid the year 1995, The Bank had gone into a MOU with the Small Industries Development Bank of India (SIDBI) for financing little scale mechanical units. In 1996, The Bank had set up Information Technology Center to give inside and out PC preparing to Officers at Calcutta and Lucknow. Subsequent to the SEBI Rules and Regulation the organization surrendered its trader managing an account enlistment in 1998 and got it enrolled as a Non Banking Financial Company (NBFC) with Reserve Bank of India (RBI). Around the same time of 1998, the bank had gotten authorization from the RBI for gold exchanging. Allahabad Bank has gone into a game plan, casually however, with IDBI and ICICI as to financing of foundation activities. Amid the year 1999, Allahabad Bank has propelled two new plans to build the pace of credit off take and in the same period TATA Consultancy Services (TCS) has gone into an agreement with Bank for actualizing the Integrated Standard Banking System (ISBS), a branch motorization bundle at 60 branches. The Bank packed away three noteworthy center segment customers, to be specific the National Thermal Power Corporation (NTPC), Power Grid Corporation and Indian Railway Finance Corporation Ltd (IRFC). This report demonstrates that Allahabad Bank has performed well which is reflected in its Ratio Analysis Reports In Twenty-First Century, Allahabad Bank has propelled its new individual credit plan for retired people in the year of 2001. As at October of the year 2002, the bank turned out with Initial Public Offer (IPO) of 10 crores offer of face worth Rs.10 every, lessening Government shareholding to 71.16% and around the same time 2002, Allahabad has tied up with National Institute of Banking Management, Crisil and Earnst and Young for advancement of HRM, danger Management and general business methodology. The Bank has grabbed the business resources of the Guarantors of Ramolene Fabrics (P) Ltd in 2003 at Mumbai and marked a Memorandum of Understanding (MoU) with Corporation Bank for common sharing of their ATM Network. The Bank has gone into a MOU in the year of 2004 with the Export Credit Guarantee Corporation of India (ECGC) for circulation of their items to the exporters. UTI Mutual Fund and Allahabad Bank on April 5, 2004 declared a vital tie-up for appropriation of UTI MF plans. Amid April of the year 2005, the bank made Follow on Public Offer (FPO) of 10 crores value shares of face quality Rs.10 each with a premium of Rs.72, decreasing Government shareholding to 55.23%. The Bank has marked MoU with Mahindra Gujarat Tractor Ltd in the indistinguishable year 2005 for financing Hindustan brand tractor under exceptional fund plan. Allahabad Bank rose above past the National Boundary, Allahabad bank had opened an agent office at Shenzen, China in June 2006. In October of that year 2006, the bank revealed its first branch under Core Banking Services (CBS). Amid February of the year 2007, The Bank opened its first abroad branch at Hong Kong. Amid the date-book year of 2007, 100 more branches opened all through the nation, the aggregate number of branches were mixed from 2042 to 2142 of which country are 983 (46%), semi-urban 402 (19%), urban 450 (21%) and metropolitan 307 (14%). There is doubtlessly perusing Banking Industry Reports is vital for knowing the historical backdrop of a bank. Allahabad Bank has opened its 2154th branch in at Pudukkottai, Tamil Nadu amid March of the year 2008. The Bank has 211 ATM’s and Card individuals can now have entry at more than 16500 ATM’s the whole way across the nation under National Financial Switch. One of the chief nationalized banks of the nation, Allahabad Bank has started the procedure of actualizing the Agricultural Debt Waiver and Debt Relief Scheme-2008 in June of the year 2008. The Bank has enhanced its execution and built up its perceivability and solid nearness in the business sector. The Bank is relentlessly moving at a speedier pace to merge its position in the coming days acquainting broad computerization with guarantee the best in class administration solace for its clients. The Bank has as of now close by 116 approvals for opening of new branches. Bank will probably extend in zones where the Bank’s nearness is not particularly obvious now and where business probability is great.

A Living Example Of The Ultimate Success Formula

Have you known about this organization, Creative Technologies? For the individuals who are unconscious, it’s a billion dollar organization and is the principal organization from Singapore ever to be recorded in NASDAQ.

Its author, Mr. Sim Wong Hoo experienced childhood in an exceptionally poor group of around twelve kin. His dad was a worker who earned under two hundred dollars a month.

So what was the deal? Did he utilize a definitive achievement recipe?

You wager he did. Mr. Sim Wong Hoo moved on from Ngee Ann Polytechnic, a tertiary organization in Singapore that offers recognition courses. For a great many people with only a polytechnic recognition, bringing home the bacon with around one thousand and five hundred dollars a month to month would fulfill them beautiful and placated.

In any case, what made Mr. Sim Wong Hoo unique in relation to others was that he had an altogether different arrangement of convictions and qualities. He saw himself distinctively and he had a character dissimilar to the regular man.

He didn’t consider himself to be simply one more polytechnic understudy. He considered himself to be somebody who can achieve a great deal more. He considered himself to be somebody who could make significantly more esteem.

So these convictions, values and the character he sees of himself made him get clear on what he needed. This made him set the objective to make a million dollar in five years. Furthermore, it was this particular objective that motivated him to begin building up a wide range of techniques that nobody else considered.

He turned out with the possibility of the Cubic99, which was Singapore’s first PC. So he took his procedure and kept running with it and he made huge move. He composed the marketable strategy, he pulled in financial specialists and develop his organization and items. Things being what they are, what was the result?

Did he get his objective and did he move towards what he needed? No. It was a noteworthy catastrophe. The thought was an aggregate disappointment. Be that as it may, what he did was, he took that as input and he changed his methodology. He turned out with another technique, another development, again it endured a noteworthy lemon.

So he continued changing his system again and again until he at long last turned out with one thought, and this thought was known as the sound blaster or the sound card. It was this one thought that incorporated Creative Technologies with a billion dollar organization.

With this one thought he turned into a multi tycoon in a split second.

If you somehow managed to ask others, what item did Mr. Sim Wong Hoo develop? They would say that it was the sound blaster.

Yes, It is the item that he is well known for, that was the one that got him rich. Be that as it may, numerous individuals don’t know or don’t see what went ahead off camera. Individuals don’t see what happened before he succeeded or what went ahead before that experimentation, the changing of systems until he got what he needed.

Really, Mr. Sim Wong Hoo is a case of the individuals who have utilized the Ultimate Success Formula to accomplish amazing results.

Study individuals who have made amazing progress, you will observe one thing to be valid. Every one of them utilize the Ultimate Success Formula.

Adam Khoo is a business person, expert speculator, top rated creator and an independent tycoon by the age of 26. In the course of the most recent 15 years, he has prepared more than 350,000 experts, officials and entrepreneurs tap their own energy and accomplish brilliance in their different fields of attempt.

6 Business Strategies That Would Attract Your Potential Business Investors


Beginning a business is no little appear to be taken care of and require all the control to make your financial specialists trust that your trade is not an interest and means some “formal business forms”. So what are those basic things to be paid consideration on? This article would characterize some business work that organizes your startup as a fill fledged business.

You need to realize one technique on the double, starting with those things that are most fundamental to your business, until you feel a help that things are starting to happen regularly and dependably, without the expert anxiety and relentless recovery mode. The accompanying are sure systems that would let you know the repercussions of each to your own specific business, and the impact of finishing them mistakenly, or fail to do them totally:

1. Manage your financials and physical assets

It is astound to notice that some business visionaries go for a significant long time into another business without genuinely keeping a formal record of money spent or assets got. Use a clear accounting instrument like Intuit QuickBooks, make tracks in an inverse heading from mixed resources, and you have the main business process you require.

2. Develop your prosperity methodology

Record the key segments of your system for achievement early, and keep it mind as things create. This will consolidate the primary type of various fundamental methodology that can be part out later, including market opportunity, necessities, thing definition, and arrangement of activity, arrangements procedure, and affiliation.

3. Thing headway process.

Despite the way that you are making each essential stride yourself, you need to record requirements, components, estimations, and defining moments. If you are contracting or outsourcing, this is significantly more key. Else you will get yourself a year later being not any more like you were yesterday, with any idea why.

4. Financing process

Without a doubt you are continuing everything straight, you require a sensible course of action on what sorting out and reports are required to get to the potential institutional agent. Measure yourself against an analyzed course of action, or you would escape money soon.

5. Regulate HR

At this stage, you should start enrolling, contracting, paying, and setting others up to offer you some help with maintaining your business. Despite sufficiency and consistency, you now have a crowd of authentic and charge thoughts to get right. Make an effort not to endeavor this without a formal system.

6. Control the IT

Find a dependable IT individual, and orchestrate how you will secure, complete, and utilize PC advancement to keep up your business. How might you get to the Internet, what servers, applications, databases do you require and arrange their fortification? Everything must be formed down and kept up.

In this way, these are a portion of the main 6 things that ought to be on your tips being a starter in the entrepreneurial region. Taking after these would make a very much arranged business and you know the ins and outs of your exchange. In the event that on the off chance that, you need to know more on alternate tips notwithstanding the aforementioned then you can call the QBs Support telephone number. The team of bookkeepers would give all the required data so you cruise smooth in the business sector.

The essayist of the above substance is a specialized author practical with a bookkeeping administration supplier. He is being composing for the past some time now and perusing the substance would help all the business individuals in general.Intuit QuickBooks Online Tech Support Help Customer Service Contact Phone Number gives best arrangements of your accouting programming. It is obligatory to require a few people uniquely little businessman about best bookkeeping programming. Individuals can likewise think about Small Business Accounting Software for their business finance administrations.

Preparing your business for sale.

On the off chance that you are a specialist who possesses their own particular business, offering your business can regularly be a hard call to make. Likewise with any sort of life adjusting choice, the more exertion and readiness you put into it, the more profitable the difficulty will be.

While the essential step is to achieve that choice to offer the business, there are two or three crucial focuses to recollect along the way.

You ought to consider the offer of your business painstakingly, and perform your methodology with some level of business sector understanding. Your procedure ought to include the timing of the deal, exactly to what extent it might take the organization to introduce pleasantly, and all the more essentially, an examination by your business or monetary counsel or bookkeeping proficient. They will surely have the capacity to help you and best clarify the advantages of the distinctive approaches to offer your business available to be purchased.

That being expressed, we have incorporated a few recommendations to offer you some assistance with standing out from the others:

1. Assembled your business financials.

Before offering the business or organization, you have to assemble your business accounts for the deal. You should counsel your business master to give no less than 3 years of reported financials, with strong efficiency showed by them. This will absolutely help in upgrading the posting esteem for the organization. Your business or money related proficient will likewise have the capacity to talk about the focal points and hindrances of diminishing the measure of discounts you list, in arrangement of the offer of the organization. Sparing a fast buck here and there might truly end up costing you cash.

2. Clean your business property available to be purchased.

On the off chance that the business is freehold or leasehold, ensure that your business region is looking adequate and has all the earmarks of being very much taken care of. No potential buyer wishes to acquire a messy situation! On the off chance that cash and time empowers, a quick lick of paint, mulch in the greenery enclosures and a clean down of the outside structure can produce a superb early introduction for imminent clients.

3. Settle on the right time – list your business in a lucky business sector air, to procure more dollars.

Basically you would need to be offering the business while it is effective, has an astounding reputation and the commercial center certainty is promising in your industry. You should survey the current state of your business sector preceding putting the business available. In the event that your specific corner class is displaying moderate, you should not put the business available to be purchased, but rather ought to remain by for the commercial center environment to move forward. Choosing to put the business available when your business, or commercial center is declining is sometimes certain. Yet it straightforward that the business ought to secure an expanded offer when times exceed expectations.

4. Consider any potential inconveniences that might show up, early.

Decide likely snags of your organization, that can alert the imminent purchaser. By doing this ahead of time, you could diminish the odds of them introducing themselves when you are going to arrange an arrangement. Have techniques prepared to deal with any major issues, to resist the urge to panic and centered while examining the arrangement.

5. Be straightforward.

Nothing has a tendency to debilitate a potential buyer, more than the entrepreneur being incorrect with key monetary information. You ought to request the administrations of a money related master so that the greater part of the data that you show is substantial. You should furthermore verify that your business charge points of interest are likewise correct and current. Your dedication to displaying sound, exact figures will go far in making certainty and an association with your client.

6. Publicize your Company available to be purchased on the web.

The most spending plan benevolent intends to achieve customers to see your organization deal is to put the business on the web. is a specialist site where you can list your organization available to be purchased utilizing geolocation innovations that are appeared to be less demanding to skim contrasted with customary organization “available to be purchased” locales.

7. Include amazing pictures.

On the other hand at the absolute minimum convince a companion with a great advanced camera to take some high determination photographs of your organization. Your web posting will be viewed as a representation of your business, and imminent clients will effectively see that in the event that you can’t be stressed over trying with your organization profile, then it will most likely jump out at them that the organization as of now bears precisely the same!

8. Offer yourself to a part after the offer of your organization.

When you show to your intrigued purchasers that you are readied to stay in the business for a brief length of time after the arrangement, it builds your odds of seeing the buy finished to the end. In the event that you incorporate an offer to stay, there is regularly a minimized threat for your buyer furthermore uncovers a sentiment duty from your side to make the offer a win for both sides included.

Niche marketing vs Broad marketing

Promoting methodologies change for a wide range of reasons, the most imperative being the arrival on venture. Corner advertising has ended up being a top showcasing system that has a high R.O.I.

* first to those that need a home based business,

* then to those that need an online home based business,

* then to those that are keen on a particular home based business opportunity (Google Adwords, Adsense, Affiliate showcasing, and so on).

* How to make a site that inquiries motors will compensate with high page rank.

This procedure has demonstrated to function admirably for the individuals who would prefer not to restrict their field of rivalry to one specialty. This expansive advertising technique is utilized to permit website admins to exploit numerous specialties inside of one business sector. Corner showcasing is a vital component in eCommerce.

As expressed above, on the grounds that I have begun with an expansive business sector I am ready to likewise focused on corners inside of this business sector. This will permit Services Are Us to be a power on online home based business technique, arranging and opportunities.

With corner advertising you can’t contend in more extensive ranges of your business sector without conceivably deceptive web crawler robots about the subject of your site.  On the off chance that I were a Niche site I’d target just a little fragment of home based business opportunities. For example, monetary administration, lawful, home office setup, and so forth either one would be a decent begin for a Niche site.

Specialty sites when organized effectively are extremely fruitful, since there are various streets you can use to market to your group of onlookers.  The error novas online advertisers make does not know the extent of the business sector they are taking into account. Some might think they are obliging a Niche business sector and it ends up being an expansive business sector.

Try not to stress over committing an error like this in light of the fact that on the off chance that you are reliably doing research on your business sector (expansive or Niche) you will get it soon and make the suitable acclimations to your system. Keep in mind, oversights are the means by which we learn yet research can keep you from committing different errors in any case. Numerous Niche advertisers offer items, for example, downloadable books (eBooks) which is exceptionally beneficial in light of the fact that when done effectively you have a focused on gathering of people you can by and large offer to many times over.

For example, an overseeing business fund digital book might be appealing to the individuals who bought the overseeing family back digital book. Corner promoting is an extraordinary fit for those that have an unmistakable item. Numerous corner advertisers use Affiliate promoting to help with item deals. Expansive advertising then again begins from the highest point of a business sector then branches out like roots on a tree. On the off chance that organized accurately an expansive promoting site will permit you to offer your gathering of people more data.

Expansive markets can rival specialty markets on a percentage of the more focused on subnets. Some Internet advertisers market by means of web journals which have turned out to be as lucrative as having your specialty or expansive business sector on a site.  While there are numerous advertising techniques and tips you can constrain the cerebral pain by focusing on mastering one preceding coordinating or moving to the next.

Top 10 advantages of Digital marketing

1. Digital marketing has proven recession-proof in the times of global economic slowdown. Digital marketing strategies gave a respite to marketing companies during recession when traditional marketing tools proved helpless. Not only that, online marketing helped the digital media marketing companies gain business in the lean times of global economic slowdown.

2. Digital media marketing strategies are far more cost-effective than the traditional marketing media tools.

3. Online marketing strategies don’t require long-standing commitments. Instead, online media marketing tools like PPC ads can be changed on a daily basis.

4. Online media marketing output is easily trackable. Digital marketing media strategies have a high degree of measurability. Thus, designing a target-oriented digital media marketing program becomes easier.

5. Digital media marketing has transformed the marketing industry. Online marketing includes use of mobile phone and internet technology provides a cheap medium to establish direct contact with the customers.

6. Digital media marketing tools are more accessible. Therefore, the rate of response is far higher in comparison to the traditional media.

7. Focused digital media marketing campaigns most likely attract the prospects that later convert into leads.

8. Cost-effective nature and target-oriented approach of online marketing strategies enable the digital media marketer to hit the prospects regularly and repeatedly. This helps in leaving a long-lasting impact on the marketing clients.

9. Use of latest technology in digital media marketing campaigns creates an impression that the marketing company knows about the latest technological developments and believes in upgrading itself as per the demand of time.

10. With online marketing media, it becomes easier to implement quick changes in design of the campaign. If a change is required in the digital media marketing strategy, it can be executed almost immediately.

Business Strategy Plan

Since long past times, features can’t be sold by sources or conglomerations without any promoting. Promoting includes publicizing and also advertising the feature. It could be demarcated in basic layman’s terms as “the craft of pitching something”. Actually it might be demarcated as the procedure of charming a feature to the intended interest group.

Marketing Mix

Most groups utilize apparatuses to expedite the promoting technique. One such apparatus is the Marketing intermingle. Usually agents of a group accompany a mixture of different techniques and plans throughout the showcasing methodology. This mixture of thoughts and techniques is reputed to be advertising blend. The promoting intermingle takes after a set strategy for each advertising procedure. From the makers outlook they need to take after a set technique reputed to be the 7 Ps of the promoting blend. The 7 Ps of the showcasing intermingle are Product, Price, Place, Promotion, Packaging, Positioning and at long last the individuals.


The feature that is going to be showcased experiences thorough investigation even before it is put into preparation by a group of showcasing agents on its plausible effect on the intended interest group, if it can keep its particular on with the contenders items. The crew may as well choose whether the item is plausible in today’s planet. Likewise since today’s customers are to a great degree aware of the looks and of the roles of features, the crew might as well outline the feature as engaging as could reasonably be expected and additionally in quite a path, to the point that the feature is to a great degree functional to the shoppers subsequently giving it an edge over the rivalry.


Depending on if it is chosen that the item is achievable. The value of the item needs to be chosen. The advertising group may as well keep an end eye on the value of the rivalries features and after that might as well settle on a value that will give them leeway over the rivalry without trading off on the main concern of the conglomeration. Hinging on the victory of the item the value might be expanded or diminished. A straightforward route to clarify the value of items is that the value might be thought about as conversely corresponding to the accesability of the item, i.e. the lesser the accesability of the item , the more the value of the item and vice versa.


Announcement is described as the procedure of making a buyer mindful of the feature by way of different mediums. There are two sorts of promotional methods, expressions of mouth and promoting. Statements of mouth announcement happens when one shopper informs an additional concerning the feature. Promoting then again occurs with a mixture of media such as daily papers, TVs, portable telephones, web and different other advanced media. The same strategy for announcement once in a while works twice consequently showcasing groups may as well think of creative thoughts to snatch and keep the consideration of the intended interest group for as far as might be feasible.


The spot where the item is sold is all in all as vital as the announcement and value of the feature. The promoting agents must be certain to discharge the items just in zones where the feature will have greatest effect. There are two sorts of business sectors for all features, advanced businesses and physical businesses. An advanced commercial center is where the whole technique of acquiring and pitching occurs in the virtual planet with no contact whatsoever. In the physical business sectors the transactions occur in the physical planet where collaborations between the vendor and the purchaser happen at a normal groundwork.


The bundling of the item is likewise exceptionally key. Bundling does not essentially mean the case in which the feature goes in it moreover incorporates the offers that the conglomeration makes so as to make the feature additionally luring to the crowd.


The position of the conglomeration in the psyches of the individuals is likewise exceptionally imperative. The best illustration of this is the hardships confronted by new conglomerations to acquire a spot in the business over the built associations.


The last P is the individuals included in the task. Capabilities shift for every individual henceforth the showcasing group may as well recognize the individuals included in the whole process from generation till the deal of the feature.

5 Strategies for Career Development

A successful career development strategy should consider a minimum of five strategies, including the definition of a career target, building of a personal network, use of online social network tools, constant improvement of personal skills and the development of a personal brand.

In this article I am presenting five proven strategies for career development which most of the really successful people are applying. You might find that it is just common sense, but I assure you that applying these strategies skyrocket your chances of developing successfully your career. These are the five strategies:

1. Define a Career Target
The first step in the career development process is defining a concrete career target. What do you like to change in your career? Where do you want to be in two and in five years? Defining a career target can mean for some people trying to get to the next step on the career ladder, for other people it might signify doing something completely different. In any case, you should make a decision in order to actively develop your career instead of leaving your career development just to luck or the humor of your boss or other circumstances. By deciding first what you want, you can actively take part in this process and you will more rapidly and easily find opportunities that take you to the subsequent career level and a higher life quality.

2. Build up your Personal Network
It is a reality that most of the job vacancies are never posted in journals, newspapers or on-line and you only find them using your personal or business contacts – your “Network”. This also sometimes is called the “hidden job market”. Building your personal network is a long-term process, so start as soon as possible with people within your own organization which are the most easy to reach and meet. Building up a network is not making hundreds of contacts in a record time but to concentrate on developing relationships. Find ways to build on your connections by setting up an informational interview, inviting them to another event you are attending or talking to them in a more personal atmosphere (e.g. during lunch time or coffee break). If you are following these advises you will open the most precious resource you have in finding the job you want.

3. Use new Online Social Network Tool
When you’re seeking employment, Facebook, Linkedin or Twitter are some of the most used social networks that you can use to build up your personal network. Many people for instance are using with success Twitter as networking tool. Used in conjunction with LinkedIn, job search engines, and other job sites, Twitter can help you make connections, find job listings, and build a personal brand that will help boost your career and speed up your job search. I recommend also using Facebook to build up your network. The fact that Facebook has more than 300 million active users is a good enough reason to use it as a job search and networking tool. For active job searchers this network is probably beside Linkedin the most important communication platform as many recruiters are constantly scouring these two social networking sites to reach out to potential candidates.

4. Maintain yourself Up-to-Date
Keep current on your job skills in technical and non-technical skills, like project management, language skills, leadership and conflict resolution, etc. You never should see your career as something static but as part of a continuous learning process. Most professions require training as routine part of their license requirements, while other professions might not; nevertheless, for all professions it is just common sense to keep track with new trends and technologies if they are serious about your career.

5. Develop your Personal Brand
Your personal Reputation or your Personal Brand is a critical career issue and managing this intangible asset is vital for today’s forward-looking individuals and for your career development. As you advance in your career, more and more people know your skills and expertise and you become an expert on your field. You can accelerate and enhance this personal brand formation process by doing some public speaking at trade exhibitions, specialized conferences or other platforms where you can share your experience with people working in the same field. A very powerful technique is writing an article in your corporate newsletter or in a trade publication about your experience, industry branch or profession. The ideal situation is if you are over time considered as a real expert in your business, not only as information source, but also for new career opportunities when they come to pass.

Searching a Job is a short-term pursuit of a position that matches your financial and career goals. Career Planning and Development is much more than this. It is a long, progressive process of choosing education, training, and jobs that fit your interests and skills. Don’t do just your job, go the “extra mile” and think about what you really want in your career, build your personal network and develop your personal brand as expert in your field. If you wait until you are unemployed you’re going to loose too much time and finding a new job will be really hard work.

Oswald J. Eppers is freelance consultant and career adviser. He is founder of the Job Assistant Guide where he presents free tools for  job searching and career development.